How can you Improve your Social Media Optimization?

Is your social media content hum drum or does it stand-out?  CTAs, questions and regular posting are just some of the methods you can use to ensure customers click through and engage. 

Here are six ways to improve your Social Media Marketing:

1. To whom?

It’s all well and good that you know how great your product is, but does your customer? And, for that matter who are they? Your social media copy needs to appeal to your target audience and tick all those hard-to-reach boxes that make the difference between a sale and leaving your page and going elsewhere.

How do you focus your content with the reader in mind? Firstly, get to know your readers and customers, preferably inside-out. Turn the tables, flip them if you like, so that your material always addresses ‘you’ the reader in the second person and not big old me, myself and I (or we, we, we).

2. Get them guessing…

You know what curiosity did to the cat? It works with your readers too. A juicy carrot dangling from your Facebook or Instagram post will attract readers and hopefully be enough of a lure to get them to click a story.

In our experience, the most commonly clicked on scenarios are when a post offers the answer or reason to something that they want to know, or, you’re challenging a common point of view.

Be fair, when you’ve got your reader to click through you need to come up with the goods. Don’t annoy them by employing further trickery or delay tactics or you will likely drive your customers insane and, ultimately, elsewhere.

3. Are your posts good enough to stand alone?

Could your social media marketing post about the floor mop stand on its own? Or, is it reliant on other, more superior content found elsewhere? 

Quality social media marketing optimization is partly about being creative. In this instance, allow your post to take on a story-like façade. For instance, instead of telling a customer about your fantastic floor mop and how you designed it to slip along the floor with ease, consider how your customer will use the floor mop. 

For smm content to be good enough to stand on its own, it also needs to be worth the reader’s precious time. What will they gain from reading your post? 

4. Consistency: the hallmark of social media marketing optimization:

Oscar Wilde might have thought otherwise, but in terms of improving your social media consistency is king. The tone and voice of your posts should remain consistent throughout. Sticking to a set tone will help you to build on the relationship and trust you have with your customers.

Need help with a consistent approach? Create a ‘rule book’ of words, phrases and things that you will or will not write into your copy.

5. Social media loves the K.I.S.S approach:

There’s no need to write reams of content. Social media posts are generally on the short side, mainly because the attention span of readers is even shorter.

Keep it simple and say what you could in 100 words in as few as possible. No wandering verses or rhyming couplets required.

6. Post regularly and stick to your plan:

Finally, your readers will love you more if they can rely on you for regular social media posts. Regular can mean once a week, twice a day or more, however, you need to set a pace that you can stick to throughout your campaign or social media marketing optimization plan.

Get the best Online Services from Wizspk Communication. 

5th Floor, Satyadev Plaza, Behind Bhagwati House, Fun Republic Cinema Lane, Off Veera Desai Road, Andheri (West), Mumbai 400053, India

Email id: wizspkpr@wizspk.com

Brand Marketing Agency in Mumbai

Brand marketing is one of the most important tool to bring your business online and so Wizspk communication helps in brand marketing of your business. 

The signs of a Brand Marketing:

1. Clearly delivers your company’s message or objective.
2. Gives you credibility among your customers and competitors.
3. Builds a lasting impression with your customers.
4. Connects your customers to your product or service.
5. Motivates purchases & repeat customers.
6. Develops strong brand loyalty.

Once you are able to clearly define all of the above aspects, toughest part is done. This will serve as the base of your identity and help you fill in the gaps as you begin to fine tune and integrate them with your team and partners.

Identity:

Your brand is your identity and your company’s means of standing out in often competitive industries. It is your image and how you are perceived both from the outside world as well as by the collective of people that make up your business. The core value of a brand boils down to one simple statement that’s not always so easy to answer: “We exist because ____.” This should be the starting point as you build your identity because it will play a key role in trying to connect with your customers.

Value:

This is the ability to in which customers not only love your products or services enough to convert, but also buy into who you are as a company while following along with you on your journey. 

Get the best Online Services from Wizspk Communication. 

5th Floor, Satyadev Plaza, Behind Bhagwati House, Fun Republic Cinema Lane, Off Veera Desai Road, Andheri (West), Mumbai 400053, India

Email id: wizspkpr@wizspk.com

Why Digital Services are Important for Marketing?

Wizspk Communication Pvt Ltd have been the best leading PR and Digital company in India! 

1. Opens up growth options for small businesses:

Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself so in today world it has been through online marketing, as online marketing consist of easy access of shop or business location and also the rating can help you grab right audience for your business, including Facebook, Instagram for your business can make your online business grow faster.

2. The conversion rate is Higher:

The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. So identifying the percentage of viewers who get converted into leads along with the subscribers and so in end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

 3. Get connected to the Mobile Customers:

After Google mobile first update nearly almost all the websites these days are made in a manner that they are easily view-able on the mobile as well. This is because that almost all customers have access to a smartphone and most of them even look for products on the same. 

4. Increase the trust for your Brand:

The presence of your brand and service on multiple platforms gives the option to customers to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert. These days contacting the social media page of a brand for issue resolution and other matters is a common thing to do. 

5. Better ROI for your Investment:

While earlier budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now. Being digital you have access to packages at different levels of costing hence ensuring that you can pick up one which suits your budget best. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer’s engagement. 

6. Digital marketing is Cost Effective:

A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. 

7. Potential to earn higher revenues:

Since the amount of money invested is less and the ROI more the scope to make money is much higher. 

Best Online Marketing Services In India

Services provided by Wizspk Communications are as follows:

1. Branding
2. Public Relations.
3. Digital Media Services

Coming to Online Marketing Services we have Digital services were we provide all the Digitalized platform such as Social Media Marketing, Search Engine Marketing, Online Reputation Marketing, Online media Buying, Pay Per Click Services. Wizspk has been one of the Leading PR Agency in India since years. 

SOCIAL MEDIA MARKETING:

Wizspk communications Enhance your online presence by highlighting your brand across the social media platforms. Through our tailor made social media optimization plans, we help you connect with the real consumers, as well as build communities and win brand advocates.

SEARCH ENGINE OPTIMIZATION:

Wizspk Communications work on SEO Services where Google dominates your audiences search behavior and make your website optimized with easy access to search engines and make it 100% better than your Competitor in Industry. Let us now help you dominate Google search rankings.