Is your social media content hum drum or does it stand-out? CTAs, questions and regular posting are just some of the methods you can use to ensure customers click through and engage.
Here are six ways to improve your Social Media Marketing:
To whom?
It’s all well and good that you know how great your product is, but does your customer? And, for that matter who are they? Your social media copy needs to appeal to your target audience and tick all those hard-to-reach boxes that make the difference between a sale and leaving your page and going elsewhere.
How do you focus your content with the reader in mind? Firstly, get to know your readers and customers, preferably inside-out. Turn the tables, flip them if you like, so that your material always addresses ‘you’ the reader in the second person and not big old me, myself and I (or we, we, we).
Get them guessing…
You know what curiosity did to the cat? It works with your readers too. A juicy carrot dangling from your Facebook or Instagram post will attract readers and hopefully be enough of a lure to get them to click a story.
In our experience, the most commonly clicked on scenarios are when a post offers the answer or reason to something that they want to know, or, you’re challenging a common point of view.
Be fair, when you’ve got your reader to click through you need to come up with the goods. Don’t annoy them by employing further trickery or delay tactics or you will likely drive your customers insane and, ultimately, elsewhere.
Are your posts good enough to stand alone?
Could your social media marketing post about the floor mop stand on its own? Or, is it reliant on other, more superior content found elsewhere?
Quality social media marketing optimization is partly about being creative. In this instance, allow your post to take on a story-like façade. For instance, instead of telling a customer about your fantastic floor mop and how you designed it to slip along the floor with ease, consider how your customer will use the floor mop.
For smm content to be good enough to stand on its own, it also needs to be worth the reader’s precious time. What will they gain from reading your post?
- Consistency: the hallmark of social media marketing optimization:
Oscar Wilde might have thought otherwise, but in terms of improving your social media consistency is king. The tone and voice of your posts should remain consistent throughout. Sticking to a set tone will help you to build on the relationship and trust you have with your customers.
Need help with a consistent approach? Create a ‘rule book’ of words, phrases and things that you will or will not write into your copy.
Social media loves the K.I.S.S approach:
There’s no need to write reams of content. Social media posts are generally on the short side, mainly because the attention span of readers is even shorter.
Keep it simple and say what you could in 100 words in as few as possible. No wandering verses or rhyming couplets required.
Post regularly and stick to your plan:
Finally, your readers will love you more if they can rely on you for regular social media posts. Regular can mean once a week, twice a day or more, however, you need to set a pace that you can stick to throughout your campaign or social media marketing optimization plan.
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