1. Effect On Website Traffic:
The perfect medium to drive traffic to your website is Social media, when it is done right it has great potential to become a major source of traffic to your website. Social media supports various formats, hence when you are sharing text, images, videos, podcasts, etc. you can draw in more audience to your website. Social media is a great medium where the posts can be easily shared thereby allowing your brand to reach to multiple users, in different locations across different time zones.The key here is that social media directly impacts the traffic that comes to your website. Wizpsk Communications Help you to divert your website traffic through different portals which led to right audience and good response to your website.
2. Effect On Brand Awareness:
Social media offers immense opportunities for brands to come out with their creativity in crafting social media campaigns and promotions. It’s a platform for most of the brands to engage their audience and to capture their attention in an effort to improve brand awareness.Building brand awareness requires dedicated efforts over a long period of time where you need to constantly prove to your customers that they can lay their trust on your brand.
Content that you produce can create the image of an expert. Educational content helps to position your brand as an authority.When you focus on teaching and not selling on social media, your
brand awareness will grow multiple folds.
3. Effect On Brand Loyalty:
All marketers agree that their most ideal customer is one who is a loyal customer since we all know that keeping customers is more cost-effective and efficient than finding new ones. Brand loyalty is an action where consumers prefer to purchase one brand’s products over another. Brand loyalty develops when a company fosters a trusting relationship. Brand loyalty is extremely important to any businesses as it leads to repeated buying by consumers, which leads to higher revenues and customer referrals.
4. Effect On Customer Service:
Social media has changed the face of customer service. Customers today, prefer to post on social media rather than talking to call center executives. They would rather share their problems faced relating to the product on social media, with an intention to gain immediate action from the brand.Brands won’t dare to hamper their brand image on social media and hence will dive into the solution mode. This will not just help the customers; it also demonstrates how responsive the brands are towards their customer complaints.
5. Effects On Competition:
Social media is changing the nature of competition. With social media marketing, you seem to be competing with everyone on real-time. You cannot ignore the presence of brands on social media.
6. Effects On Sales:
Social media offers an opportunity for brands to increase conversions due to the interaction that they have with customers.The data makes
social media marketing critical for all brands, whether big or small, and for those who are who are trying to increase sales.
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